I am starting this post with a quote I read on Yelp because it is so well written.

“A rebirth of an older store that was in the same courtyard years ago. It is no longer a “rabbit hole” in the wall. Its upstairs nearly tripling its older size from nearly three years ago. If you remember the old store and whether or not you’re a carmel local this place is going to be something worth checking out. Everything is handmade from local artists. SUPPORT LOCAL ART! 

If you want backwards clocks and drink me potions this is your place. Or if you want clothing with Alice definitely check this place out. There is no other store like it.” …Philip R

It is in The Court of The Golden Bough.

In the building commissioned by Novelist Harry Leon Wilson built by Lee Gottfried to house his  third wife’a flower shop.

Artists Dan Herron and Marlin Bosco and owner Querida King have transformed it. Walk past the White Rabbit and up the steep staircase. 

From the Queen of Heart’s Throne, this is the view.

“The shop seemed to be full of all manner of curious things — but the oddest part of it all was, that whenever she looked hard at any shelf, to make out exactly what it had on it, that particular shelf was always quite empty: though the others round it were crowded as full as they could hold. 

`Things flow about so here!’ she said at last in a plaintive tone, after she had spent a minute or so in vainly pursuing a large bright thing, that looked sometimes like a doll and sometimes like a work-box, and was always in the shelf next above the one she was looking at. `And this one is the most provoking of all — but I’ll tell you what — ‘ she added, as a sudden thought struck her, `I’ll follow it up to the very top shelf of all. It’ll puzzle it to go through the ceiling, I expect!’” …..Lewis Carroll

A crescent moon hangs from the rafters.

“The moon was shining sulkily,

Because she thought the sun

Had got no business to be there

After the day was done —

“It’s very rude of him,” she said. “

Lewis Carroll

Alice’s Alphabet is a work of art as well as a learning tool.

Alice and

The White Rabbit survey the shop.

One can almost hear The Queen of Hearts

” Who’s been painting my roses red? WHO’S BEEN PAINTING MY ROSES RED? /Who dares to taint / With vulgar paint / The royal flower bed? / For painting my roses red / Someone will lose his head.―”

Lewis Carroll

There is evidence of the Mad Hatter and his Tea Party.

“Well that was the silliest tea party I ever went to! I am never going back there again!” 

“Take some more tea,” the March Hare said to Alice, very earnestly.

“I’ve had nothing yet,” Alice replied in an offended tone, “so I can’t take more.”

“You mean you can’t take less,” said the Hatter: “it’s very easy to take more than nothing.”

“Nobody asked your opinion,” said Alice.” 

― Lewis Carroll, Alice in Wonderland

There are bags

and sweatshirts.

But it is the Backward Clocks that seem to fascinate everyone.

“Ah! that accounts for it,’ said the Hatter. ‘He won’t stand beating. Now, if you only kept on good terms with him, he’d do almost anything you liked with the clock. For instance, suppose it were nine o’clock in the morning, just time to begin lessons: you’d only have to whisper a hint to Time, and round goes the clock in a twinkling! Half-past one, time for dinner!”

-Lewis Carroll, Alice in Wonderland

Bill and I admire them all.

They can be purchased on the shops website :  

http://www.thewhiterabbit.net/

There are Alice Playing Cards

Signs of Tweedle Dum and Tweedle Dee

And even an Alice In Wonderland Chess set.

As the Yelp reviewers say: “Magical, cute, a gem and charming”.

The owner Querida King is helpful and friendly. Don’t miss seeing this shop in its newest transformation. 

Dan Herron  and Marlin Basco are constantly creating new wonders with his talents.